Why RightDedup?

Generally, databases centralize information from different sources and contain double entries. One of your customers known with a French address could be registered as a prospect through your website for a specific action with the Dutch spelling of the address. The same customer may also have been entered into your CRM system, which means two (or more) entries! Merge Purge your database is the only one solution to keep the right address and a single master record to gather all the available information.

Our RightDedup Solution

The right address

The first step of our methodology is parsing, cleansing and normalizing all the addresses. Our algorithms take care of the Belgian multilingual specifications and incorrect spelling.

Thus, "112 Rue de la Loi", "Wetstraat 112" and "Witstraat 112" will be recognized as one and only one unique address.
At this stage RightDedup will also allow identifying incorrect (non-existing) addresses. Actions can then be taken to improve data quality.

The right recipient

Our algorithms put into separates fields the first name and the last name, each one being stored as a "sound" insensible to spelling. Phonetic variants of a name are thus equivalent (Vandijck=van Deik ).

Address only one and once with the right message

For several records with the same street and streetnumber, we apply business rules to keep only one master record. You may decide to give priority to men, records with the most complete information, people known to be Dutch...
Business rules can be adapted to each communication.

Standardization

Finally, we can prepare a flat file with addresses directly exploitable for your mailings. You only have to provide us the layout (first letter in caps, preferred language if unknown, default title...).

Our RightDedup service is a quick-win way to improve data quality issues with direct impact on marketing actions. Cleansing and deduplication result in one single contact per person. You will know him personally, be able to gather all the available knowledge and address him with the right message.

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