Why RightData?

As you search for data for your marketing campaigns, you will go through a process of making a wish list and investigating data that meets your criteria.

Following criteria like habits, gender, leisure or medias are the most important issues to consider determining which data you need.

Our RightData Solution

Business & Decision Benelux has taken the decision to federate a lot of data owner in only one database to offer you the opportunity to combine a lot of criteria in B2C as well as in B2B.

Some of the available criteria are for example:

B2B -- ~1.1 M Belgian companies

- Company activity
- Company size
- Company profitability
- Company age
- ...

B2C ~ 710.000 households with full lifestyle information

More than 1.000 criteria are available in our RightData database
- Classical where and who information: gender, age, city, # children
- Consumption habits: what/where/how
- Medias and press: what/frequency
- Information on house: rent or not, swimming pool, # bedrooms...
- Cars: which ones, recency, interest for...
- Food: drinks (sodas/alcohol/water), ice creams
- Leisure and holidays: what/where/frequency
- Financial behavior
- ...

Business & Decision's RightData Themes:

We also provide you the possibility to target unsuspected segments through our themes, analytic-based comprehensive scores summarizing prospects appetence for a given behavior. Some of the available themes are "benefactors", "marketing addicted", "Eco-ethic","financial wealth","Junk food"...

With our federated database RightData, you can target all kind of consumers. Your target group could be based on our “Rightprofile” analysis solution or on your specifics needs.

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